To make it better, create aware offline by printing it on signage in your store, in print ads, on your receipt and also at relevant events.
Integrate your offline and online campaigns by listing it on the other social profiles you use, in your business email blast, and on your website.
For each post you make, combine hashtags that are relevant to the topic, with super-popular hashtags that are trending wherever you can.
Ways Of Getting More Followers On Instagram
Instagram was first seen as an app kids use for fun. It has since outgrown that impression and it has become a tool brands and individuals use for networking, content marketing and audience building. It is now one of the most used social networks in the world. The active monthly members are more than 200 million.
And the average images shared per day is 60 million with 1.5 billion likes.
It is really awesome. Brands engagement rates on most social networks are below 0.1%, with the exception of Instagram. In 2014, a Forrester study revealed that the average engagement rate for brands on Instagram is 58 times more than on Facebook.
A number like that can't be disputed. Additionally, that is only average. For people who are involved in online marketing, believe me, average is not good enough. Although 58 times higher engagement than Facebook undoubtedly sounds great, you can still do better than that on Instagram.
It doesn't matter if you are a brand or you just want to know how to become famous on Instagram, you should not settle for average; strive and become a digital Unicorn on Instagram.
You can accomplish this by implementing the awesome Instagram hacks below in your social strategy.
Check out the ideas to get attention for your Instagram profile, hashtags, and much more, and know what to post to get more visibility, more engagement and more followers.
Get More Followers On Instagram
Cross-Promoting Dedicated Hashtag.
It nice you created a hashtag for your business for instance #tomsgarage, but how do you make people aware to use the hashtag to share things about you? Ensure you put it in your profile. Don’t just sit back and hope people will stumble upon it. You can also use auto likes to gain more automatic likes and boost your follower count.
2. Participate In Very Popular Conversations.
If it’s a carpentry company for instance, an example of a relevant topic is #woodworking. The hashtags that are really specific are kind of long-tail keywords. This means they help in finding the right people by showing more intent. The popular trending hashtags (examples are #tbt, #tgif, #photooftheday, #instagood, and much more) helps you reach a wider audience. You need the two to strive on Instagram as it is a very big and noise social network.
3. Become Creative With hashtag Captions
When you want to choose the Instagram caption for your hashtag, I’d recommend you do not use the popular and obvious one-word ones. If you however feel like using those, ensure you mix it up and tell a bit of your story with the hashtag. Let it be ironic, funny or outrageous – just make sure it’s not boring. You can check out the posts of WeWork ( a collaborative workspace company), and see how they blend fun into their hashtags and Instagram content.
4. Take Full Advantage Of Your Bio URL.
By default, your bio is only linked to the homepage of your website. On your Instagram profile, your bio is like a prime real estate. Change the info every two weeks and drive traffic to your most popular and recent contents with your bio’s clickable link.
5. Be Descriptive with Captions You Use
It’s a popular say that a picture is worth a thousand words, however, you can’t ignore the words entirely. The Instagram page of National Geographic generates sharing and engagement by combing storytelling with the pictures they post. While most traditional media brands are really struggling at this, NatGeo are successful across digital and they are one of the top media brands on Instagram, boasting over 50 million followers. Just like the other hacks mentioned earlier, this is also something you’ll need to work into the strategy you use over time. It may feel a bit weird at first, don’t worry, as you find the Instagram voice of your brand so also will your writing improve.
6. Approve Picture Tags Before They Are Displayed On Your Profile.
If you want a greater control over the tagged photos that are shown on you profile, it can be easily done by changing the settings of your Instagram account so that unless you approve tagged photos first, they won’t show. You can do this by going to options then click “Photos of You”, another menu of options will be displayed, choose “Add Manually”. I would recommend you do this so as to prevent potentially embarrassing situations.
7. Develop A Unique Instagram Style
On Instagram, try to oppose the human nature of trying to fit in. You need to stand out. Frooti, an Indian beverage company for instance, has a visual content style that is unique. Every time Frooti makes a post, such post is instantly recognizable by users. As Instagram is a big social network, having a unique style will make people recognize your contents easily.
8. Go In Full Force On Influencer Marketing
Check the profiles of the people you know as influencers (an influencer is a person that influences your potential target audience) and click “Turn On Post Notifications”. This means each time they share a new content, you get a notification. You can then become one of their favorite brands or people by regularly interacting with them.