To make it better, create aware offline by printing it on signage in your store, in print ads, on your receipt and also at relevant events.
Integrate your offline and online campaigns by listing it on the other social profiles you use, in your business email blast, and on your website.
For each post you make, combine hashtags that are relevant to the topic, with super-popular hashtags that are trending wherever you can.
7. Develop A Unique Instagram Style
On Instagram, try to oppose the human nature of trying to fit in. You need to stand out. Frooti, an Indian beverage company for instance, has a visual content style that is unique. Every time Frooti makes a post, such post is instantly recognizable by users. As Instagram is a big social network, having a unique style will make people recognize your contents easily.
8. Go In Full Force On Influencer Marketing
Check the profiles of the people you know as influencers (an influencer is a person that influences your potential target audience) and click “Turn On Post Notifications”. This means each time they share a new content, you get a notification. You can then become one of their favorite brands or people by regularly interacting with them.